PRSA About to Launch an MBA Program in Communications Essays

PRSA About to Launch an MBA Program in Communications Essays PRSA About to Launch an MBA Program in Communications Essay PRSA About to Launch an MBA Program in Communications Essay While MBA programs got large boost for the past few years, PRSA has launched a new MBA program in communications. Graduate students and professionals are focusing on getting MBA degree in order to make an upgrade in their knowledge and careers. There are many accredited MBA programs available through all business schools which offer many fields for specialization. Now the Public Relations Society of America (PRSA) wants a piece of this pie offering a strategic communication MBA program. This comes after a year since PRSA teams reported they are working with few business schools for offering MBA initiative. Back then, it was said that PRSA has made a partnership deal with 5 schools of business for this initiative. These schools will incorporate public relations MBA training in its programs. PRSA has even announced these schools at an awards event in NYC. These schools are: Dartmouth College – Tuck School of Business Northwestern University – Kellogg School of Management Quinnipiac University – School of Business University of Maryland – Robert H. Smith Business School University of Texas – College of Business Administration The main purpose for this project is for the business schools to include reputation and communication management program in its curricula. Alongside these schools, it’s expected some other business schools to offer the program during 2014-2015 academic year. These schools are: Syracuse University – Whitman School of Management Syracuse University – SI Newhouse School of Public Communications University of St. Thomas Opus College of Business Ohio State University – Fisher College of Business This MBA program in communications by PRSA represents a multi-year hard effort to introduce the strategic communication importance in these MBA programs. This initiative will give all MBA candidates better appreciation of the strategic value of businesses’ public relations. It will help them get the proper knowledge and apply it to be better leaders for their organizations on longer term. Many surveys have shown that communication strategy and reputation management are equally important skills for succeeding in your business field. Building this MBA program in communications will become a key element in these programs. It will bring significant contribution to the public relation practices and contribute to other business practices. Greater appreciation and better understanding of the public relations will help all practitioners get more frequent and easier involvement in crucial business decisions. The program itself will give business leaders the proper reputation and preparation they need in order to confront with modern-day business crises and challenges. This PRSA MBA program in communications includes very flexible full-semester which covers several key areas such as: Internal and external corporate communications Investor relations Integrated marketing communications Corporate social responsibility Crisis communications Government relations From the close collaboration with the business schools that will offer this program, PRSA has announced very flexible syllabus that offers the course in three formats. These formats are divided as: full semester, seminar and mini-mester. You can visit the official webpage for this initiative and get more details about it.